The Story of Zabr

Zabr’s original name as the idea came to fruition in early 2021 was “Green Theory”—a company that would provide, at first, bamboo toothbrushes and eventually other sustainable products of the like—as we are now. We quickly realized that the name “Green Theory” wasn’t representative of what we wanted to create, so that’s where we’ll start.

We wanted something that represented not only our mission, but also our identities. Doing some research about our home countries, we shorthanded a forest that crosses the Kashmir region between India and Pakistan, the Zabarwan Range, to Zabr. Sabr. Suh-burr. The word for Patience in both Punjabi and Urdu—which would be greatly representative of our mission. This is also shown in our logo as we took the ‘Z’ element from the name, Zabr, and crafted it into an hourglass shape with a leaf in the middle to represent the passing of time as nature heals (see the process below)! Patience is what it will take to restore our beautiful planet to a better state than it has been brought to.

That being said, in one year, over 1 billion plastic toothbrushes are thrown out in just the United States. This is equal to about 50 million pounds of plastic waste added to landfills every year. We hate the feeling of using a toothbrush for a few months and throwing it to the landfill to sit for the next 1000 years. So, that’s where our bamboo toothbrushes come in. With a compostable handle, recyclable packaging, and always carbon neutral shipping, we are the best way to keep your pearly-whites white, and our beautiful world clean.

However, we didn’t want our mission to stop there. One aspect that truly sets us apart from others is that one dollar from every sale, already built into the purchase price, will be put towards a donation to our charity of the month, to plant a tree, or donate a toothbrush. And the best part about it is that you get to choose where your donation goes!

Our goal is to be as sustainable as possible and give back more than we take to preserve our earth. You can follow our efforts through our blogs on this site which will share some sustainability tips and tricks, donations we’ve made, and highlights of charities that we will be working with. Zabr is a virtue.

Smile more, waste less :)
Mukul and Saim


We didn't forget the logo process pictures.